Adapted and branded as a pun between pink and corner, the idea is to design a special waiting area for women within the public transportation system (bus/ train/ metro/ tram stations and terminals). As pink colour is already associated with feminity, the proposed campaign goes beyond this concept, raising awareness through visual graphics (written messages) in key locations in a community.
Example: 4 out of 8 waiting sits within a bus station can be transformed into 4 pink ones, having the following messages highlighted in blue letters on a pink background:
A place to pay HER respect.
Or Show HER your RESPECT. Give/let her this place.
Or REServed for RESst and RESpect.
A campaign to promote equality in transport powered by TInnGO
The place(s) to apply it
In every city of each TInnGo partner, all over Europe.
The proposal implies costs for the design of the concept, for printing the stickers for each identified site and for the pink chairs/bench etc.